SEO Case Study Solihull: We Ranked Top 3 in Google Maps
The Challenge
Demonstrating Our System Works
Agencies claim they’ll deliver something they can’t. At ADS, we wanted to demonstrate that our Local SEO system delivers results for a real Solihull company – ourselves – ADS SEO Agency.
The challenge was ranking top 3 on Google Maps for the search query “SEO Agency Solihull” using the same techniques we use for our clients.
Our Step-by-Step Strategy
Instead of shortcutting or using strategies that will get a website penalised, we utilised our local SEO system that’s designed to increase visibility and quality traffic for Solihull companies.
1. Google Business Profile Optimisation
We also optimised our Google Business Profile (GBP) with accurate business information, the right categories, and consistent NAP (Name, Address, Phone) information.
We uploaded legitimate photos (of me), optimised the description, and put in place a system for generating legitimate client reviews – a crucial element of GBP optimisation for Solihull businesses.
2. Strategic On-Page SEO
- Placed our target keyword (“SEO Agency Solihull”) in prominent positions on our website
- Optimised title tags, meta descriptions, and header structure
- Enhanced our content with supporting local SEO keywords
- Built a sound foundation for future location-based service pages
3. Local Citations & Directory Management
We built consistent and accurate business listings on high-authority directories. This consistency is a big ranking factor for Google Maps SEO, helping to validate our business as authoritative in the Solihull service area.
4. Quality Local Backlinks
We focused on building quality backlinks from relevant Solihull-based sources, including:
- Local business associations
- Community websites
- Partner businesses
- Industry directories
- Regional directories
This built our local authority without adding spammy links which would harm our reputation with Google.
5. Technical Website Optimisation
Utilising WordPress and Elementor, we:
- Built a clean, user-friendly site structure
- Ensured full mobile responsiveness
- Enhanced load times
- Fixed crawl errors and broken links
- Included local business schema markup to increase visibility in search results
The Results: Visibility
I worked on this for 7 days max – and ADS SEO Agency is now in the top 3 listings in Google Maps for “SEO Agency Solihull”. This is a high-competition keyword for local SEO services providers in the area.
This visibility placed us in position to be seen by those looking for local SEO services:
- More organic traffic coming from Solihull-based leads
- Greater brand recognition within the local business community
- Greater credibility and trust
- An scalable SEO foundation for future location expansion
Why This Matters to Your Solihull Business
This wasn’t a technical win – it’s proof that our local SEO system works.
To Solihull business owners, ranking in the top 3 of Google Maps means:
- Instant Credibility: Customers trust top-performing businesses more than lower-rank competitors
- Qualified Traffic: People are actively searching for your services in your location
- Competitive Advantage: You knock others out of sight in the Google local pack
- Constant ROI: Your natural ranking does not turn off when you switch off budget
Are you ready to put your Solihull business in the top 3?
This same SEO strategy can be used for your local business – even if you’ve just started, or you need to scale quickly.
Book a free SEO strategy today, and we’ll walk you through step by step how to achieve real local SEO success in Solihull with this same winning strategy.
We deliver outcomes for ourselves and our clients.